Company Background

Robert F. Rinehart started his career in the oil industry as a retail salesman with Richfield Oil Company in 1953.  He relocated his family to Ukiah California in 1956 when he accepted a promotion with Richfield to become an area wholesale manager.  In 1959 he purchased the Richfield bulk plant in Ukiah and became a consignee for Richfield.  In 1962 the Richfield warehouse, office and bulk plant burned to the ground in a fire that destroyed the entire facility and business.  Bob ultimately rebuilt the warehouse and office and continued with Richfield until 1964 when he struck a deal to purchase Walter Heady's Wilshire Jobber-ship in Ukiah. In a courageous move he transferred his Richfield customers over to the Wilshire brand and became Rinehart Oil, Inc. an independent oil marketer.  Bob continued to operate the business under a number of different brands including Richfield, Wilshire, Gulf, Mohawk, Phillips 66, Mobil and BP. The business and location he purchased from Mr. Heady in 1964 is still the corporate headquarters for Rinehart Oil, Inc. today.   Bob retired from Rinehart Oil, Inc. and the oil business in 1997, after a 46-year career, when he sold his business to his son Reed.  

Today Rinehart Oil, Inc. is in the business of distributing gasoline, diesel, motor oil's and industrial lubricants to service stations, truck stops, commercial business, private residence, state and local government and agriculture customers. Our primary focus is on distributing branded retail and wholesale fuels to independent retail service station owners and operators.  We currently have franchises and branded supply agreements with ConocoPhillips, Texaco and Valero.  The brands we can provide our customers include 76, Texaco, Exxon, Valero and Beacon.  We also have unbranded supply agreements with ConocoPhillips, Texaco, Valero, Tower Energy and Tesoro.    

Rinehart Distributing, Inc., a second company formed in 1997, concentrates primarily on the operation of the companies 5 retail locations.  Our service stations are located in Mendocino County.  Additionally, Rinehart Oil, Inc. and Pacific Pride Commercial Fueling, Inc. started a card lock company in 1986 called Rino Pacific, LLC.  Rino Pacific, Inc. is dedicated to operating 24 hour unattended fueling facilities through out the state of California.  We currently operate 6 locations.  

The future direction of Rinehart Oil, Inc. and its associated companies will be primarily the same as they are today. The company-operated service stations have been upgraded to meet market demands and make use of technological advances in the industry today.   All of our service station and card lock operations have been upgraded to meet environmental changes required by the state for operators of underground storage tanks.   We consider the wholesale distribution business the core of Rinehart Oil, Inc. therefore; it is our hope to experience steady controlled growth over the next ten years with an emphasis on branded sales.